Southeast Asia’s E-commerce Leader Lazada Smashes Sales Record

MANILA, PHILIPPINES – Lazada, Southeast Asia’s leading e-commerce company, started its month-long Online Revolution Sale by breaking its opening weekend record on 11.11. The Single’s Day event generated USD 123 million of Gross Merchandise Value (GMV), representing 171% year-over-year growth. 

With over 6.5 million items ordered, across South East Asia, Lazada proved that the region has the purchasing power and connectivity to take e-commerce mainstream. This is proved by the broad scope of purchased items, from traditionally popular mobile phones to diapers and women’s accessories. Over 70% of orders were placed on mobile devices, showing that shopping at Lazada is fast becoming a personal habit for millions across ASEAN.

Lazada Group’s Chief Executive Officer Maximilian Bittner said: “We aim to provide Southeast Asia’s rapidly growing middle-class the access to a wide range of products with deals and discounts that were previously available only abroad or in the capital cities. We continue to work tirelessly with our brand partners, as well as local and international merchants, to provide consumers with the same shopping opportunities, no matter where they are based. With brand and cross-border sales volumes 3-4x of last year, I firmly believe that our differentiated value proposition of providing unique and accessible assortment continues to set us apart in the eyes of the region’s consumers.”

Holiday Shopping Turns to Holiday Savings in the Philippines

The Filipino spirit of gift giving translated well for Lazada during the Online Revolution 

Sale. On November 11 alone Lazada Philippines recorded selling hundreds of thousands of items which translated to over 550 million pesos in savings for Filipinos. Lazada empowers the spirit of giving that makes Filipinos such a happy people.

Millennials, who are known to demand higher value, saw the highest participation in the Online Revolution Sale. More than half of Lazada customers were aged 32 years old below. Top selling items include coffee, digital goods, makeup, and mobile accessories – essentials in every millennial’s daily survival kit.     

But the Online Revolution is not only for the young adult. There was almost the same number of diapers and tablets sold (19,000 to 20,000) on the first day of Online Revolution. From Millennials to Moms, the savings one gets from Lazada appeals to people from all walks of Philippine life.

The Revolution is still On

The buying spree continues until 12.12. Many surprises and massive savings up to 95% off from millions of jaw-dropping deals await customers. Watch out for December 7-12, the Grand Christmas Sale with even greater deals. More details will be announced in the coming weeks.

Christmas shopping has just begun. Can’t get enough? Visit www.lazada.com.ph/online-revolution/ to find out more.

About Lazada Online Revolution

Online Revolution is the biggest shopping event in Southeast Asia. It was started on 12 December 2012 (12.12) to introduce consumers to the convenience and value of shopping online, sparking a ‘shopping frenzy’ that has grown it into a highly-anticipated annual event. Every year, more and more consumers from capital cities to remote villages shop from a wide range of deals from international and local brands previously not available to them. Last year, shoppers ordered two million items on just the first day of the event. This year, the highlights of Online Revolution will be on 11.11 (11 November) and 12.12 (12 December). Themed ‘Shop the Universe’, shoppers in six countries can look forward to millions of products from around the world – from branded cosmetics, apparel, and fashion accessories, to TVs and other nifty electronics, household essentials, and even pet food – at ‘out-of-this-world’ prices.

About Lazada Group 

Launched in 2012, Lazada is the number one online shopping and selling destination in Southeast Asia – present in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As the pioneer of the eCommerce ecosystem in Southeast Asia, Lazada helps more than 135,000 local and international sellers as well as 3,000 brands serving the 560 million consumers in the region through its marketplace platform, supported by a wide range of tailored marketing, data, and service solutions.

With over 210 million SKUs available, Lazada offers the widest range of products in categories ranging from consumer electronics to household goods, toys, fashion, sports equipment, and groceries. Focused on delivering an excellent customer experience, it offers multiple payment methods including cash-on-delivery, comprehensive customer care and hassle-free returns through its own first and last mile delivery arm supported by more than 100 logistics partners. Lazada Group is majority owned by Alibaba Group Holding Limited (NYSE: BABA).

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